Title: Manager, Communications & Community
Department: Marketing
Reports to: Vice President, Marketing
Classification: Full time, Exempt
What We Are About:
AMCP is the professional association leading the way to help patients get the medications they need at a cost they can afford. AMCP’s diverse membership of pharmacists, physicians, nurses, and professionals in life sciences and biopharmaceutical companies leverage their specialized expertise in clinical evidence and economics to optimize medication benefit design and population health management and help patients access cost-effective and safe medications and other drug therapies. AMCP members improve the lives of nearly 300 million Americans served by private and public health plans, pharmacy benefit management firms, and emerging care models.
What This Job is About:
Reporting to the Vice President of Marketing, the Manager, Communications and Community, will drive membership growth and engagement through effective communication strategies and community-building initiatives. This role requires a digitally savvy communicator with a knack for crafting inspiring messages articulating AMCP's unique value proposition to diverse audiences, including health care stakeholders and members. The ideal candidate will possess a strong background in digital communication, creative content development, a collaborative spirit, and a commitment to advancing AMCP’s mission. This position will be the project lead for select communication and marketing projects, ensuring timely execution and alignment with brand voice while working closely with internal teams and external partners. This is a hybrid position, allowing for a mix of in-office at the AMCP HQ in Alexandria, VA and teleworking.
More specifically, key responsibilities include:
- Implement member engagement strategies that include personalized email communications, exclusive offers, and community-building initiatives.
- Work closely with the Director of Marketing to set up email automation, forms, and landing pages tailored to enhance the member journey.
- Collaborate with the PR firm and AMCP team to create and share compelling content, including visuals, that resonates with all target audiences, including potential and existing members, policymakers, and health care influencers.
- Provide input into the editorial calendar to develop tailored content highlighting key news, continuing education opportunities, and impactful events, ensuring alignment with the diverse needs and interests of different audiences.
- Serve as a project lead in the execution of communication initiatives, including press releases, thought leadership pieces, social posts, website content, and newsletters, ensuring they are developed on time and to a high standard.
- Create and implement a social media moderation plan to engage AMCP’s community, monitor interactions, and flag any reputational risks.
- Engage with AMCP social followers, members and establish partnerships with relevant organizations and influencers to expand AMCP’s reach and visibility within the industry.
- Stay informed on industry trends and digital marketing best practices, applying insights to improve communication strategies and member engagement.
- Collaborate with the Journal of Managed Care + Specialty Pharmacy (JMCP) team to review monthly publications, identifying key insights for broader content development.
- Coordinate with the membership team to develop and communicate referral and loyalty programs that enhance the member experience.
- Support AMCP subject matter experts in amplifying their contributions through podcasts, blogs, and interviews, ensuring their unique voices are represented.
- Utilize SEO best practices to enhance the visibility and accessibility of online content across platforms.
- Ensure consistency in messaging across all digital platforms and marketing materials, adhering to the AMCP visual and style guide.
- Attend association events as needed to gather insights and content for social media and marketing communications.
- Engage in networking opportunities to foster professional development, enhance thought leadership, and promote AMCP visibility.
- Perform additional duties as assigned or required to support the organization’s objectives.
What You Are About:
Your excitement and drive to serve AMCP members and improve the lives of patients across the country is your motivation.
You aspire to make a difference and possess the following skills and competencies:
- Bachelor’s degree in Marketing, Graphic Design, Communications, Journalism, or a related field.
- 5-8 years of experience in digital communications, marketing, and social community engagement, preferably within health care at an association or membership-driven organization.
- Demonstrated ability to develop and implement strategies for membership growth and engagement through digital channels, including social media and email marketing.
- Solid understanding of marketing and graphic design fundamentals and communication strategies, with a focus on member engagement and community building.
- Hands-on experience with email automation and customer journey mapping, including the creation of forms and landing pages.
- Familiarity with web and marketing analytics tools (e.g., Google Analytics, Sprout Social) to inform decision-making and optimize campaigns.
- Proficient in content management systems (CMS) like Drupal and marketing automation platforms such as HubSpot.
- Experience with CRM platforms and customer profile insights, utilizing data from Salesforce and Fonteva to enhance member engagement.
- Knowledge of SEO best practices for improving online content visibility and engagement.
- Exceptional written and verbal communication skills, with a focus on crafting messages that engage and inspire diverse audiences.
- Creative eye for design and content adaptation, with proficiency in graphic and video editing software, including Adobe Creative Suite and Microsoft Office (PowerPoint, Excel, Word).
- Strong interpersonal skills, with a track record of building relationships across teams and with external stakeholders to enhance community engagement.
- Customer-centric approach, committed to engaging AMCP members and partners through personalized communication and community-building initiatives.
- Proven ability to manage multiple projects and deadlines effectively in a fast-paced environment while maintaining high-quality standards.
- Self-motivated team player who thrives in collaborative settings and is comfortable working with diverse teams and external partners.
- Commitment to advancing the organization’s desired culture, which focuses on collaboration, high performance, accountability, respect, and trust.
What You Will Get Out of It:
- Work with a staff that has a passion for our mission, believes in each other, and has some fun along the way
- A competitive salary and comprehensive benefits package including:
- 25 PTO days in your first year
- 8 paid holidays plus a winter break December 25 – 31
- Retirement employer match of 5% plus a Non-Elective Contribution (NEC) which is funded and determined annually by AMCP. NEC’s have ranged 3-4% over the last 3 years.
- 6 weeks of annual paid parental leave. Eligibility begins after 6 months of service.
- Hybrid work environment offering flexible work arrangements.
- Competitive medical, dental, vision plan offerings including a $1,000 employer contribution to a Health Savings Account (HSA) and a $2,000 contribution with any dependents on the plan.
- Group term and supplemental life insurances with AD&D plus employer-paid short- & long-term disability.
- Annual discretionary bonus.
- Employment referral bonus of $1,500.
- Monthly wellness reimbursement of $40.
- Employer-paid employee assistance program.
- Employer-paid professional development.
- Tuition reimbursement up to $5,250.
- Employer-paid parking and pre-tax Metro SmartBenefits.
Next Steps:
If you believe you’re a great fit for this role, follow the link to apply on AMCP’s Career Page today!
AMCP Career Center
It is the policy of AMCP to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AMCP will provide reasonable accommodations for qualified individuals with disabilities.
