McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
The Senior Manager, Events and Communications, Customer Engagement Marketing supports two critical functions of the specialty provider business. Joining a team of talented event and communication professionals, this role is focused on:
- Developing and executing on our key customer events and tradeshows that showcase McKesson’s value to our Provider Solutions customers and prospects. You serve as a trusted advisor to the broader specialty provider marketing, Corporate Events, and business teams, helping them create unique attendee experiences that help drive profitable growth and effectively tell the story of our purpose, our approach, what we do and the value we deliver.
- Leading and executing brand narrative activities that showcase McKesson’s value to specialty community physician practices and Onmark Group Purchasing Organization (GPO) members, improving brand perception, deepening engagement and enhancing customer experience. You continually innovate and streamline processes to ensure the business effectively tells the story of our purpose, our approach, what we do and the value we deliver by pulling through the voice of the customer.
You love to strategize and get stuff done. The ideal candidate will support the day-to-day and big-picture strategies to deepen provider engagement and accelerate growth and retention. You enjoy being part of a collaborative team with a strong sense of purpose. You’re a self-starter who enjoys learning about the specialty care industry, customer needs and competitors, and always strive to expand your marketing skills to make a greater impact. Simply put, good is defined by the impact our events and communications have on our business and customers.
You’re a senior-level individual contributor who reports to the Director, Customer Engagement Marketing. You work without considerable direction, and you anticipate change, appropriately redirecting your efforts when needed. You lead critical activities and resolve complex problems that frequently require you to use your creativity. You help develop and implement yearly event plans, partner closely with the Specialty Provider marketing team and stakeholders to maintain alignment and report the impact of your activities.
Create Engaging Live and Virtual Experiences that Showcase Our Brand Value
- Bring innovation to how McKesson’s Provider Solutions value story is brought to life for customers and prospects through signature customer events
- Create and execute engaging experiences that emphasize the benefits of working with McKesson to gain new business, deepen existing customer relationships and showcase our expertise and solutions
- Partner with the Strategic Marketing team and business stakeholders to develop compelling agenda topics and event content that promote the Provider Solutions value propositions, allow for exchange of ideas across attendees, and deliver industry insights at our signature customer events
- Partner with Strategic Marketing to manage presenter meeting content, host content review calls and rehearsals to ensure speakers are prepared for their presentations
- Collaborate with the Corporate events team on meeting logistics and best practices for delivering best-in-class customer events
- Create content to promote customer and industry events through various marketing channels (i.e., email, digital, QBR slides, etc.) that drives awareness and increases attendance at meetings
- Lead strategy, planning and logistics of trade show presence for multispecialty segments
- Partner with Sr. Manager, Events to develop messaging and presence at key industry events for oncology and multispecialty segments, including booth messaging, assets, social media posts, and talking points for sales team
- Manage lead capture initiatives for trade shows and customer events, including post-event communications and sales team coordination
- Analyze impact of engagement, measure ROI and effectively report back to marketing and business leadership
- As needed, support execution of industry events and The US Oncology Network customer events
Help Create Communications That Showcase Our Brand Value
- Manage the planning, development and execution of customer communications campaigns including but not limited to Fair Share, generics, customer distribution and other business and operational communications
- Support the customer communications strategy to maintain high standards for storytelling and ensure use of consistent messages in communications efforts that drive growth and retention of our customers
- Collaborate with the digital marketing operations team to execute on the delivery of customer communications to the intended audience
- Implement ongoing improvements to communications to help drive customer engagement
- Provide project management to help the team coordinate and track project timelines, progress, and output on communications
- Assist with measuring our ability to increase providers’ awareness of our value proposition and the impact of our branding activities, in partnership with other teams, to improve Customer Engagement Marketing efforts
Build Strong Alignment With Stakeholders To Enhance Customer Experience
- Become an integrated member of relevant marketing and business teams – including participating in routine calls and meeting 1:1 – to gain an understanding of the business, customer needs, market trends to help influence event presence and ensure we have a compelling communications strategy
- Partner with the other marketing teams to share ideas, align, and execute activities – i.e., Specialty Provider Customer Engagement, Corporate Brand, Marketing and Communication, and other Pharmaceutical Solutions and Services marketing teams
- Navigate a highly matrixed organization to deliver on strict timelines
Minimum Requirement
Degree or equivalent and typically requires 7+ years of relevant experience.
Education
4-year degree in Marketing, Business or related field or equivalent experience
Critical Skills
- Typically has 7+ years of professional marketing event and communications experience
- Healthcare industry experience, preferably with healthcare providers
- Minimum 3+ years’ experience executing on B2B events and communications activities
- Proficient with Office suite, including Word, Excel, PowerPoint skills
- Sales and Marketing automation system experience (e.g., Salesforce.com, Marketo)
- Vendor sourcing and management experience
- Experience in customer service, account management and/or sales would be an asset
Additional Skills
- Enjoy the challenge of handling shifting priorities and meeting aggressive deadlines in a fast-paced marketing environment while constantly striving for excellence
- Ability to act independently with sound business judgement
- Ability to serve as an inclusive team member who develops themselves and others
- Flexibility to take on different roles and duties as required
- Knowledge of company products and services
- Excellent communicator and writer who succinctly and effectively gets your point across
- People-savvy collaborator with the confidence to routinely interact and influence stakeholders and colleagues
- Proven ability to effectively manage projects and meet tight and firm deadlines
- Experience successfully managing high-visibility projects in a complex, matrix organization
- Strong critical thinking, analytic and problem-solving skills
- Attention to detail, solid organizational skills and proactive project management
P4
Salary: 104,000.00 - 138,600.00 - 173,300.00 USD Annual (Target 120K with 20% MIP)
Physical Requirement
General Office Demands
Travel up to 20%
Locat
The Woodlands, TX
Las Colinas, TX
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position
$104,000 - $173,300
McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
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