Overview
The Marketing Specialist is responsible for planning and implementing various marketing projects to support specific business units within Contec. This position will focus on digital marketing initiatives, project management of various campaigns, and channel partner engagement to help support building the brand, driving demand, and optimizing operations within the department.
Responsibilities
Digital Marketing
- Leads social media efforts on selected channels, including planning, content development, posting, and monitoring.
- Develops email marketing campaigns, including newsletters, as well as event and product promotions.
- Supports the development and implementation of website content. Collaborates with global partners (as needed).
- Manages leads for the business unit obtained through the website and relays them to respective team members.
Project Management
- Manages the planning and execution of campaigns/projects (e.g. tradeshow planning, advertising, etc.) with external partners.
- Oversees photo and video shoots with multimedia to ensure successful completion and implementation (e.g. website, collateral, sales enablement platform, etc.).
- Facilitates collateral creation and approval process (catalogs, flyers, literature sheets, etc.) to ensure timely and accurate completion.
- Supports the implementation of trade shows and sponsored or local events, including organizing booth assets and required samples.
Channel Partner Engagement
- Manages distributor request fulfillment (copy and photo requests)
- Coordinates training with business unit and multimedia teams, as needed
Other
- Assists other members of the Marketing Department with other duties as required
- Participates and works within ISO 9001 quality standards guidelines in accordance with Contec’s quality goals.
Competencies
To be successful in their essential duties, the individual is also expected to have general knowledge of and stay current in developments in the following areas:
Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Starts projects without being told how to do it and goes directly to others with questions.
Collaboration: Building partnerships and working cooperatively with others across the organization and/or in other regions to achieve shared objectives.
Communicates & Listens Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens to accurately receive and interpret messages in the communication process.
Problem Solving: Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Asks questions and finds answers by communicating effectively with customers.
Customer Focus: Building strong customer relationships and is dedicated to meeting the expectations and requirements of internal and external customers.
Organizational Agility: Maneuvering comfortably through complex policies, processes, and people-related organization dynamics (steers through the organizational maze to get things done). Highly organized and detail oriented.
Professional Finesse: Ability to utilize soft skills to produce tangible results; appropriate poise in the workplace; understand people and data before making judgement and acting.
Resourcefulness: Applies knowledge of internal structures, processes, and culture to deploy resources effectively and efficiently.
Time Management: Planning and exercising conscious control of time spent on specific activities, especially to increase effectiveness, efficiency, and productivity.
Supports Core Values: Able to demonstrate support and adherence to Contec’s core values: respect for others, doing “whatever it takes” within Contec’s core values, vision and strategic direction, exhibiting integrity, having a tolerance for risk, understanding there is life outside of work, enjoying the ride.
Qualifications/Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Bachelor's degree (B. A.) in Marketing, Advertising, Journalism or related field from four-year college or university; three (3) to five (5) years related experience and/or training in a Marketing role; or equivalent combination of education and experience.
- Proficiency with Microsoft Office (Excel, Outlook, PowerPoint, Word), with an intermediate level of skill in creating and managing complex spreadsheets in Excel, and the ability to learn and become proficient with Customer Relationship Management (CRM) and Content Management Software (CMS) systems is required.
- Ability to write professional and detailed emails to customers (internal and external) is also required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the associate is regularly required to sit or stand at their workstation while operating a computer. The associate is occasionally required to move from one work area to another. The associate will regularly lift and/or move boxes of products and supplies for trade shows (packing and unpacking items), and occasionally lift and/or move up to 50 pounds or more in a warehouse environment. The associate must regularly receive and communicate information from a variety of sources including email, phone, video conference and in person. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus while using a computer and reviewing marketing collateral.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet to moderate and in an open office environment.
Some overnight travel will be required (less than 25% per year) for tradeshows and industry events.
