In support of the Advertiser Analytics team as well as the Martech Sales organization, the Client Intelligence Manager will directly engage with manufacturers, agencies and/or retailers to deliver data-driven sales stories and effective measurement solutions. The Manager will focus on supporting Martech product lines including digital media and digital incentives. As an expert in the analytics and marketing measurement field, this role is responsible for the processes in the collection, analysis and presentation of structured/unstructured data, providing actionable insights in a digestible and impactful way.
The Client Intelligence Manager will also help with special projects such as automation or artificial intelligence to assist in the enhancement and evolution of the analytics team and future go-to-market strategies.
Primary Accountabilities:
Analytical (50%)
● Develop and deliver data-driven client presentations focusing on program/solution benefits and
increased revenue growth.
● Continually identify new and innovative ways to leverage products and data to address marketing
challenges and client questions.
● Help develop sales positioning based on data insights, market trends and engagement metrics.
Leadership (20%)
● Serve as a measurement expert and consultant both internally at Inmar and externally to provide
thought leadership and guidance to our client partners.
● Train sales and other cross-functional teams in data analysis and measurement across Inmar solutions.
● Work with cross functional teams to help build upon, refine, and define, the future of Inmar’s digital go-to-market strategy and offerings.
● Involvement in hiring, on-boarding and training of new team members within the Advertiser Analytics team or greater Martech team.
● Monitor and evaluate campaign performance to provide internal benchmarks, expectations and sales/product positioning materials.
Strategic (30%)
● Provide thoughtful and strategic optimizations and recommendations to maximize client investment and
performance.
● Collaborate with manufacturer and retail partners on how to use data and insights to elevate partnership and performance.
● Serve as an advocate for the media and incentives value propositions among manufacturing community through the delivery of superior insights & analytics.
Internal only do not distribute without Inmar written permission, 2021
Required Qualifications:
● Bachelor's Degree in business, advertising, marketing, analytics or related field; Master’s Degree preferred
● 5+ years of related experience with a background that includes supporting a sales organization with analytics and insights; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position
● Proficiency in the use of Google products, Microsoft Office products such as Excel, PowerPoint, Word and visualization tools such Tableau or Looker
● Extensive experience presenting to various levels of an organization and ability to effectively tailor communication to the appropriate audience.
Individual Competencies:
● Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
● Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.
● Communication: Giving and receiving messages and information in written, oral, and visual formats concisely for a complete understanding of meaning and intent.
● Collaboration: Works collaboratively with others to achieve group goals and objectives.
● Vision and Strategy: Takes a long-term view and builds a shared vision with others while positioning the organization for future success by identifying new opportunities, formulating objectives and priorities, and implementing plans consistent with the long-term interest of the organization in a global environment.
● Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
● Business Acumen: Understands and is aware of how to think about and successfully make the right business decisions through the utilization of industry-specific knowledge and skills and strategic thinking tools and skills.
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
Duties responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
While performing the duties of this job, the associate is:
● Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands
or arms.
● Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
● Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
● Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.
● Occasionally required to remain in a stationary position.
As an Inmar Associate, you:
● Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness
and willingness to listen and respond to clients in order to meet their short-term and long-term needs,
requirements and exceed their expectations.
● Treat clients and teammates with courtesy, consideration and tact; you also can perceive the needs of
internal and external clients and communicate effectively with the objective of delighting and retaining
the client.
● Build collaborative relationships and work cooperatively with others, inside and outside the organization,
to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information
and achieve results.
● Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
● Understand that results are important and focus on turning mission into action to achieve results
following the principles of agile, dynamic execution while consistently complying with quality, service
and productivity standards to meet deadlines and exceed expectations by giving our clients the best
possible outcome.
● Support a safe work environment by following safety rules and regulations and reporting all safety
hazards.
We are an Equal Opportunity Employer, including disability/vets.
