Senior Marketing Specialist
Summary
Under general direction, responsible for the development, planning and implementation of marketing programs or projects that support organizational marketing objectives. Works individually or with a team on various marketing activities which may include: advertising, market research, product marketing, e-commerce marketing, direct marketing and/or communications. May also work on developing marketing forecasts, estimating costs, preparing pricing studies, and/or managing program/project budgets.
About the Role:
As a Senior Marketing Specialist, you will play a pivotal role in advancing our marketing initiatives. You will engage in more intricate tasks, leveraging your experience to develop and execute comprehensive marketing strategies. Your contributions will be integral to achieving marketing goals and enhancing brand presence.
Responsibilities:
- Support the execution of complex marketing campaigns with general supervision.
- Assist in developing and implementing content marketing strategies.
- Conduct detailed analysis of marketing metrics and KPIs.
- Oversee the management and optimization of digital marketing channels under supervision.
- Assist in developing and executing email marketing strategies.
- Collaborate with cross-functional teams to support integrated marketing plans.
- Identify potential market opportunities through research and analysis.
- Assist in managing relationships with external partners and vendors.
- Create reports on marketing performance and effectiveness.
- Provide guidance to junior team members on routine tasks.
Skills:
- Strategic Planning: Ability to develop and implement marketing strategies.
- Advanced Analytics: Skills in conducting in-depth analysis of marketing data.
- Project Management: Proficiency in managing and overseeing complex projects.
- Cross-Functional Collaboration: Ability to work effectively with multiple teams.
- Digital Marketing: Advanced knowledge of digital marketing tactics and tools.
- Content Development: Strong skills in creating and implementing content strategies.
- Market Research: Expertise in identifying and analyzing market trends.
- Relationship Management: Skills in managing partner and vendor relationships.
- Requires in-depth conceptual and practical knowledge in primary job family and basic knowledge of related job families
- Has knowledge of best practices and is aware of the competition and market differentiators
- Solves complex problems; exercises judgment based on the analysis of multiple sources of information
- Works independently, receives minimal guidance; may lead projects or may have accountability for on-going activities
- Impacts a range of project activities within own team and other related teams, acts as a resource for colleagues
- Explains difficult or sensitive information; works to build consensus
- Level at which career may stabilize for many years
