The Opportunity
This is a rare chance to build something that doesn’t yet exist at PCCA: the data, CRM, and measurement engine that powers growth across the entire business. As Director of Growth Marketing, you will own the systems layer of modern marketing — our CRM and marketing automation platform, our data and tracking infrastructure, our lead scoring and attribution models, and the reporting that tells the whole organization what is working and what isn’t.
You won’t just run campaigns — you’ll build the machine that makes every campaign measurable, every lead traceable, and every dollar accountable. You’ll lead the migration from our current stack (Marketo and Pivotal CRM) to HubSpot, and stand up the connective tissue between what marketing generates and what our experienced sales team converts.
This role reports directly to the CMO with a seat at the marketing leadership table. It is a priority hire and a builder’s mandate: you will define how growth marketing operates at PCCA, and over the next 12–18 months grow a small team beneath you. Your impact will be measured in real terms — clean data, working attribution, qualified pipeline, members acquired, and retention improved.
What You’ll Do
Own the Data, CRM & Tracking Foundation
- Own the martech stack end to end — lead the migration from Marketo and Pivotal CRM to HubSpot, then own platform health, configuration, and roadmap
- Build and enforce CRM data hygiene standards across marketing and sales — you are the steward of data quality the rest of the organization relies on
- Design the tracking architecture — UTMs, conversion tracking, event taxonomy, and the data plumbing that makes every channel and campaign measurable
- Build lead scoring models and define MQL/SQL standards in partnership with sales leadership
- Partner with PCCA’s Data Analytics Manager to develop multi-touch attribution and revenue reporting
Drive Demand Through the Engine You Build
- Apply these systems to generate demand across PCCA’s four revenue pillars — Bases, APIs, Membership, and Software — each with distinct buyer journeys
- Lead the redesign of PCCA's tiered membership model — segmentation logic, tier criteria, benefit structure, and lifecycle automation — in partnership with Accounts and Brand & Content, instrumented end-to-end in HubSpot
- Own lead flow and nurture — ensure leads move cleanly from every channel into the CRM and through automated, well-instrumented nurture paths
- Lead paid media performance and optimization, including LinkedIn, paid search, and programmatic — owning the tracking and ROI measurement behind the spend
- Partner with Brand & Content on campaign execution — you provide the targeting, data, and measurement; they provide the creative firepower
Build the Marketing-to-Sales Bridge
- Design and own the marketing-to-sales handoff — SLAs, lead routing, and feedback loops built into the CRM
- Partner closely with the Accounts function and sales leadership to align on lead quality and field needs
- Develop account-based marketing (ABM) approaches for high-value pharmacy prospects
- Show up with data and follow through — become the partner sales trusts because the numbers are right
Measure, Report & Optimize
- Build and maintain dashboards that show marketing’s contribution to pipeline and revenue
- Report to the CMO and leadership on campaign performance, lead quality, and funnel health
- Continuously test and optimize channels, messaging, and targeting based on performance data
Build Your Team
- Within 12–18 months, identify, recruit, and develop 1–2 direct reports (likely a marketing ops / CRM specialist and a demand gen coordinator)
- Set the standard for how growth marketing operates at PCCA — you’re writing the playbook
