Job description
The Marketing Coordinator is responsible for supporting marketing, advertising, and social media efforts within Soliant. Develops collateral, email communications, content, and social posts. Executes lead-generative marketing requests.
ESSENTIAL DUTIES & RESPONSIBILITIES:
• Communicates across departments to understand, process, and execute on lead-generating marketing requests.
• Creates email campaigns using email automation tools such a Sense and Constant Contact
• Leverages copywriting and design skills to create printed collateral, including flyers, sales sheets, recruitment posters, referral cards, and promotional items through design software like Canva and Adobe.
• Works with senior marketing specialist to execute on larger marketing campaigns and paid efforts.
• Facilitates meetings and shares insight, following up with the sales team to ensure marketing efforts and outcomes/leads are maximized.
• Manages Social Media accounts, content calendars and content creation for TikTok, LinkedIn, Meta, and Pinterest.
• Provides tradeshow and event support as needed.
MINIMUM EDUCATION & EXPERIENCE
REQUIREMENTS:
Bachelor's degree in marketing, communication studies, public relations, or a related field with a minimum of one
(1) year of related experience required.
KNOWLEDGE, SKILLS & ABILITIES REQUIREMENTS:
• Skilled in communicating effectively verbally and in writing.
• Ability to establish and maintain effective working relationships.
• Ability to demonstrate and maintain high-level customer satisfaction.
• Ability to set priorities, meet deadlines, and multitask under minimal supervision.
• Ability to work independently and as part of a team.
• Knowledge of and the ability to apply principles, best practices, and standards of marketing, including related laws, rules and regulations.
• Proficient with Canva
• Proficient with Microsoft Office products, including Word, Excel, PowerPoint, and Outlook.
