The Marketing Campaign Analyst supports the full lifecycle of content-oriented campaigns across thought leadership and webinars, from planning and execution to reporting and optimization. The role is meant to improve the efficiency and quality of marketing programs, producing monthly analyses that help the Demand Gen team understand performance, highlight gaps and opportunities, maintain high-quality data, and demonstrate impact over time.
The role will work closely with the Lead Operations Manager to keep performance reporting accurate and up to date. The person should be familiar with Salesforce and other market leading marketing automation tools and platforms, helping with analytics, data quality, processes, and maintaining organization across systems.
Primary Accountabilities:
Campaign Management (25%)
Coordinate content-led campaign timelines, deliverables, review cycles, and stakeholder communication to ensure on-time launches.
Maintain structured workflows and process adherence within Monday.com and related project-tracking tools.
Ensure campaign assets and tracking requirements are complete, accurate, and organized across Salesforce, Highspot, and related systems.
Content Writing [Supporting Campaign Assets] (25%)
Draft and facilitate production of supporting campaign assets (including landing pages, emails, and social posts) based on approved messaging and content direction.
Use AI tools, templates, and established frameworks to efficiently generate, iterate, and version campaign assets while maintaining accuracy, brand standards, and consistency.
Partner with Sr. Content Marketing Manager and Creative teams to manage revisions, formatting, and quality checks, ensuring all supporting assets are finalized and ready for launch across channels.
Reporting & Optimization (50%)
Review campaign performance and attribution to identify trends, risks, and optimization opportunities.
Own required monthly and quarterly marketing reporting for leadership, summarizing results, learnings, and growth opportunities.
Deliver actionable insights and recommendations that inform planning, segmentation, targeting, messaging, and ongoing optimization.
Required Qualifications:
Bachelor’s degree in Marketing, Communications, Analytics, or related field.
2+ years of experience in marketing operations, analytics, content marketing, or project management.
Experience with marketing automation, analytics, and CRM tools (e.g., Pardot, Salesforce, Google Analytics, Highspot, Monday.com, JIRA) preferred.
Working knowledge of generative AI/LLMs preferred.
Strong analytical, organizational, problem-solving, and communication skills.
Ability to manage multiple workflows across systems while maintaining accuracy and attention to detail.
English fluency required.
Individual Competencies:
Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization. Establish Focus: The ability to develop and communicate goals in support of the business; mission.
Collaboration:Works collaboratively with others to achieve group goals and objectives.
Effective Execution: Translates broad conceptual understanding of the company’s strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
Analytical & Critical Thinking:Ability to tackle a problem by using a logical, systematic, sequential approach.
The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
While performing the duties of this job, the associate is:
Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
Regularly required to view items at an extremely close range and must be able to adjust and readjust focus
Safety:
Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
As an Inmar Associate, you:
Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually beneficial partnerships, leverage information to achieve results.
Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
We are an Equal Opportunity Employer, including disability/vets.
Recruitment Fraud Notice:Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in ourfull notice.
This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.
