Position Summary:
Inmar’s media operations team executes, manages, and optimizes all paid digital distribution on behalf of our clients and corporate teams, while continuously building automations and processes to achieve scale and efficiencies in cost and time. We also advise and partner with product groups to enhance, refine, and create ad product offerings for our clients.
The Ad Strategist is works within the team and with the Paid Media Manager to facilitate pieces of the paid digital distribution process.
Primary Accountabilities:
- Manage partnerships with third party ad platforms to secure efficient advertising costs, including:
- Creating and facilitating the process for engaging third party vendors
- Making strategic decisions regarding how third parties are used in campaigns
- Create and maintain processes for using new and emerging ad products
- Create and maintain advertising best practices as it relates to the use of creative assets, ad copy and targeting
- Facilitate testing of new ideas regarding ad creation process
- Research and test new ad platforms and placements
- Work with Paid Media Manager to design and create a schedule for quarterly A/B tests
- Inform Paid Media Manager of ad strategy during campaign proposal stages, including:
- Determining targeting guardrails based on client requests
- Quoting audience prices and maximum spends for business development
- Create ad campaign schedules, which includes working with Client Services to ensure all campaign guardrails are observed
- Assist with interdepartmental communications, such as the newsletter, lunch & learns, webinars, etc.
- Assist in the creation of ad campaigns, as needed
Required Qualifications:
- Bachelor's degree in business, communications, advertising, public relations or related field
- 2+ years of progressive experience within a marketing or advertising technology firm
- Must have experience in digital ad creation and have thorough knowledge of major social ad platforms
- Must have native writing skills in the language of social media, with at least an active Twitter, Instagram, and Facebook account
- Experience in digital media, in-store media, e-Commerce software, analytics and business operations knowledge preferred
- Understanding of traditional and interactive media planning elements
- Proficiency in Microsoft Office or Google solutions
Individual Competencies:
- Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.
- Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.
- Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.
- Innovative: Ability to develop, sponsor, or support the introduction of new and improved methods, products, procedures or technologies.
- Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.
- Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.
- Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.
While performing the duties of this job, the associate is:
- Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.
- Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.
- Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.
- Occasionally required to view items at an extremely close range and must be able to adjust and readjust focus.
Occasionally: Job requires this activity up to 33% of the time
Frequently: Job requires this activity between 33% - 66% of the time
Regularly: Job requires this activity more than 66% of the time
Safety:
- Support a safe work environment by following safety rules and regulations and reporting all safety hazards.
As an Inmar Associate, you:
- Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.
- Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.
- Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.
- Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.
- Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.
At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages.
Eligible associates have access to:
Medical, Dental, and Vision insurance
Basic and Supplemental Life Insurance options
401(k) retirement plans with company match
Health Spending Accounts (HSA/FSA)
We also offer:
Flexible time off and 11 paid holidays
Family-building benefits, including Maternity, Adoption, and Parental Leave
Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning
Wellness and Mental Health counseling services
Concierge and work/life support resources
Adoption Assistance Reimbursement
Perks and discount programs
Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms.
We are an Equal Opportunity Employer, including disability/vets.
Recruitment Fraud Notice:Recruitment fraud is an increasingly common scam where individuals pose as employers to offer fictitious job opportunities. Scammers sometimes impersonate Inmar recruiters on LinkedIn and other channels. We will never ask for payment or sensitive personal information during the hiring process. Verify any role on our official Workday Careers site and learn how to spot scams in ourfull notice.
This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.
