JOB SUMMARY
The Commercialization Manager is the quarterback of go-to-market and commercialization efforts across all products. This role ensures that each product release, enhancement, and new offering is positioned for success by aligning resources, driving cross-functional execution, and supporting Product Managers with commercialization tasks such as pricing, packaging, messaging, and launch readiness.
The ideal candidate thrives at orchestrating complex work across marketing, sales, product, clinical, legal, and customer operations. They bring a structured, repeatable approach while staying nimble in a fast-moving, multi-product environment.
RESPONSIBILITIES
Commercialization Leadership
• Serve as the central point of coordination for all commercialization efforts across the product portfolio.
• Develop and manage commercialization plans, timelines, and checklists to ensure consistency and accountability across teams.
• Maintain a portfolio-level view of upcoming launches, enhancements, and market-facing changes.
Cross-Functional Orchestration
• Ensure the right teams (Product, Engineering, Sales, Marketing, Clinical, Legal, CS, Training, etc.) are aligned, resourced, and executing according to plan.
• Facilitate cross-functional working sessions, launch readiness reviews, and go/no-go decisions.
• Anticipate and remove blockers related to resourcing, prioritization, or communication gaps.
Product Manager Support
• Partner closely with Product Managers to support commercialization tasks like:
- Pricing and packaging updates
- Sales enablement needs
- Enabling professional services
- Provide templates, playbooks, and coaching to help PMs deliver consistent commercialization artifacts and outputs.
Launch Execution & Readiness
• Ensure all required materials and processes are in place for successful launch (e.g., sales enablement content, training modules, support documentation, release communications).
• Track progress against key commercialization milestones and proactively escalate risks.
• Own internal communication of what is launching, when, and why it matters.
Operational Excellence
• Continuously improve commercialization processes and rituals—intake, scoping, planning, and go-to-market workflows.
• Standardize tools, templates, and KPIs used across product lines.
• Identify opportunities to increase speed, reduce friction, and strengthen cross-team visibility.
Market & Business Alignment
• Ensure commercialization plans align with company strategy, revenue targets, market needs, and partner commitments.
• Provide input into quarterly and annual planning on commercialization capacity and readiness.
• Support forecasting and resource planning for upcoming launches.
