The Marketing Manager, Digital Marketing is responsible for executing Outcomes’ digital go-to-market engine across pharmacy, payer, and pharma. This role drives the planning, execution, and optimization of digital campaigns that generate awareness, engagement, and qualified opportunities for the Sales organization.
Working in close partnership with Product Marketing, Marketing Operations, and Sales, this role ensures that digital channels are used to deliver the right message to the right buyer at the right time, and that performance is continuously optimized based on real pipeline and revenue impact.
This role does not own brand strategy or product positioning; it owns digital execution and performance across Outcomes’ go-to-market motions.
ESSENTIAL DUTIES & RESPONSIBILITIES
Campaign Execution & Digital Demand:
• Execute multi-channel digital campaigns (email, paid media, web, retargeting, and marketing automation) in support of pharmacy, payer, and pharma go-to-market priorities.
• Translate Product Marketing strategy and campaign plans into high-performing digital programs.
• Ensure campaigns are launched on time, targeted correctly, and aligned with Sales priorities.
Lead & Opportunity Generation:
• Manage digital lead capture, nurture, and conversion programs to support sales development and field sales motions.
• Work with Sales and Marketing Operations to ensure digital leads are routed, tracked, and followed up appropriately.
• Optimize conversion paths from engagement to qualified opportunity.
Channel & Funnel Optimization:
• Own Outcomes’ digital funnel, including website performance, landing pages, email programs, and paid channels.
• Run A/B testing and continuous optimization to improve conversion, engagement, and lead quality.
• Ensure digital experiences support long-cycle, high-touch sales motions common in healthcare and enterprise pharmacy.
Performance & Optimization:
• Partner with Marketing Operations & Analytics to track campaign effectiveness, pipeline influence, and ROI.
• Use data to identify what is working, what is not, and where investment should be adjusted.
• Support experimentation across channels, audiences, and messages to drive continuous improvement.
Cross-Functional Collaboration:
• Work closely with Product Marketing to ensure campaigns reflect current positioning, launches, and sales priorities.
• Coordinate with Content and Creative resources to ensure assets are available and aligned to campaigns.
• Align with Sales on campaign timing, targeting, and follow-up to maximize impact.
KNOWLEDGE & REQUIREMENTS
• Experience in B2B digital marketing, demand generation, or marketing automation
• Experience running digital campaigns in a healthcare, SaaS, or enterprise technology environment
• Strong understanding of long-cycle sales funnels, lead qualification, and sales alignment
• Experience with marketing automation, CRM integration, and digital analytics
• Data-driven mindset with a focus on performance, experimentation, and optimization
EDUCATION & EXPERIENCE REQUIREMENTS
• Minimum years of work experience: 5 years
• Minimum level of education or education/experience: Bachelors or equivalent work experience
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Frequent sitting in stationary position at a desk
- Occasional standing, walking, stooping, kneeling, squatting, and climbing stairs
- Occasional twisting of body
- Occasional reaching by extending hands and arms in any direction
- Occasional lifting, pulling, or pushing
What’s In It For You?
- Medical, Dental and Vision Plans
- Voluntary Benefits
- HSA & FSA
- Fertility & Family Planning Benefits
- Paid Parental Leave
- Adoption Assistance Program
- Employee Resource Groups
- Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
- 11 Paid Holidays
- Corporate Wellness Program
- 401(k) plan offering both pre‑tax and Roth contributions, plus an employer match
