Senior Social Media Manager

USP / United States Pharmacopeia • Full-time • Rockville, MD, US • $98,900 - $127,250 / year • 3w ago

Description

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview

The Senior Social Media Manager will lead the strategic development and execution of USP’s social media presence to enhance brand visibility, audience engagement, and thought leadership. This role is responsible for managing USP’s social media channels, defining governance frameworks, establishing performance metrics, and developing content strategies that align with organizational priorities. The Senior Social Media Manager will ensure USP’s digital storytelling reflects its mission, values, and impact across global health, science, and public policy.

This position requires a deep understanding of social media platforms, audience behavior, and emerging digital trends—including the influence of AI and generative technologies on content discovery and engagement. The manager will lead editorial planning, content creation, publishing, moderation, and performance reporting. They will collaborate closely with communications, marketing, external affairs, and creative teams to deliver campaigns and content that drive measurable outcomes.

This is a hybrid role that requires 60% in-office time per month in our Rockville, MD USP headquarters.

How will YOU create impact here at USP?

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

The Senior Social Media Manager Has The Following Responsibilities

Define and implement a data-driven, connected channel strategy, storytelling content strategy and editorial plans by identifying, sourcing and developing effective content for publishing aligned with USP priorities and communications goals.
Strategically and effectively expand USP’s social presence on new or underused channels based on channels where our audiences engage, their preferred content and formats (e.g. multimedia), and where and how they seek information, considering the emergence of AI and LLMs (e.g. ChatGPT, Gemini, etc.) as a digital source.
Lead editorial planning and campaign execution, including content planning, content creation, publishing, moderation, real-time engagement, and reporting.
Capture, create and publish compelling social media content, aligned with a strategic editorial calendar and channel content formats, that amplifies USP’s mission and thought leadership, drives USP’s priority initiatives, and increases reach and engagement with our priority audiences.
Work with USP subject matter experts to co-create content and activate employees as brand ambassadors, humanizing USP’s work and expertise.
Identify and manage strategy for paid ads & boosting, managing our agency’s execution, by identifying and optimizing criteria, ads, content and paid mix for posts and mini campaigns.
Establish KPIs and lead social media performance analytics, digital listening and reporting; share insights with colleagues, business partners and leaders to drive decision-making, inform strategies and optimizations, and demonstrate return on engagement (ROE).
Support governance including developing standard operating procedures, documenting best practices, developing and conducting trainings, and providing direction to communications partners to help increase channel reach, post engagement and expand outreach efforts.
Stay current on digital trends, platform evolutions, and audience behaviors and preferences to optimize USP’s social strategy; provide guidance and recommendations to colleagues and business partners informed by channel & audience insights, campaign performance data, social media best practices and case studies.
Manage and guide the work of the external agency that supports organic and paid social media initiatives and special projects.

Who is USP Looking For?

The Successful Candidate Will Have a Demonstrated Understanding Of Our Mission, Commitment To Excellence Through Inclusive And Equitable Behaviors And Practices, Ability To Quickly Build Credibility With Stakeholders, Along With The Following Competencies And Experience

Five (5) or more years of B2B social media experience managing multiple social media channels, accounts and brands concurrently for professional business purposes, preferably for a global public health, nonprofit, or pharmaceutical organization, including issues management and monitoring.
Demonstrated use of current and emerging social media platforms for business use (e.g. LinkedIn, YouTube, X/Twitter), social media management tools (e.g., SproutSocial, Hootsuite) and social listening platforms (e.g., Talkwalker, Meltwater, Synthesio) to manage and measure social media activities.
Experience creating cross-platform social media strategies and content, including expansion into new channels, multimedia content and post formats (e.g., You Tube, Instagram Reels).
Proactive, collaborative account planning, campaign planning, content strategy, and community management to drive engagement on social media channels, using data to drive strategies with brand and business results.
Experience collaborating to source, guide and craft high-quality content in multiple formats appropriate for each channel, guiding creative for different audiences and different channels, giving and receiving constructive feedback, and editing and proofreading to ensure a high level of quality control.
Demonstrated superior written and verbal communication skills, with the ability to craft compelling, effective content and stories aligned with brand narrative, voice and messaging for diverse audiences across digital platforms.
Excellent project management and organizational skills, with the ability to efficiently manage multiple priorities and collaborate across multiple teams.
Proactive, strong problem solving and critical thinking skills with the ability to work independently and collaboratively.
Demonstrated ability to work effectively with and influence a wide range of cross-functional teams and leaders within a matrixed organization.
Bachelor’s degree in communications, public relations, marketing, digital media, or related; or equivalent education and experience. Four years of experience in a communications role will be considered in lieu of a degree.

Additional Desired Preferences

Experience with global social media strategy and account management.
Familiarity with digital marketing concepts including SEO, GEO, paid social, cross-platform content strategy, and audience engagement.
Experience managing global social media strategies, channels and accounts.
Experience working in communications, public affairs or digital marketing at or with digital communications or marketing agencies, consulting companies, or Federal government.
Public health or pharmaceutical industry knowledge.
Experience with Hootsuite, Canva, Google Analytics, or Adobe Analytics.

Supervisory Responsibilities

None, this is an individual contributor role.

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Compensation

Base Salary Range: USD $98,900.00 – $127,250.00 annually.

Target Annual Bonus: % Varies based on level of role.

Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Job Category Ext. Affairs, Regulatory, & Communications

Job Type Full-Time