Job Description: Business Development Representative
Department: Sales
Reports To: Sr. Account Executive
Employment Type: Full-time
Work Location: Onsite – Farmington Hills, Michigan
About LSPedia
Welcome to LSPedia, a global software (SaaS) leader at the forefront of traceability, compliance, and supply chain solutions, dedicated to empowering the pharmaceutical and healthcare industries. A Certified Women-Owned and Minority-Owned Business, recognized by Inc. Magazine as Best in Business in SaaS and a Top 5000 growth company, LSPedia is committed to securing the pharmaceutical supply chain and improving patient safety and operational efficiency every step of the way, from manufacture to the point of dispensing.
Our cutting edge software solutions have earned the trust of major players in the pharmaceutical and healthcare sectors, including esteemed organizations such as the U.S. Department of Veterans Affairs, Cencora, Cardinal Health, Walmart, Rite Aid, and thousands more. We take pride in our commitment to delivering unparalleled traceability and compliance solutions that redefine industry standards.
Job Summary:
The Business Development Representative (BDR) is responsible for generating new business opportunities by identifying, contacting, and qualifying potential customers. This role supports the sales team by building a pipeline of leads through outbound outreach and strategic engagement. The BDR works closely with the Sr. Account Executive to ensure alignment with sales objectives and market strategies.
Key Responsibilities:
- Research and identify potential clients and target markets.
- Initiate outbound communication via phone, email, and social platforms to generate interest.
- Qualify leads and schedule introductory meetings for the sales team.
- Maintain detailed records of outreach activities and lead status in the CRM system.
- Collaborate with marketing and sales teams to support campaigns and improve lead conversion.
- Track and report on key performance metrics related to lead generation and engagement.
- Stay informed on industry trends, competitive landscape, and company offerings.
Preferred Qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or related field.
- 1–2 years of experience in sales, business development, or customer-facing roles.
- Strong verbal and written communication skills.
- Familiarity with CRM tools (e.g., Salesforce, HubSpot).
- Ability to work independently and manage multiple tasks effectively.
- Goal-oriented with a proactive and persistent approach to outreach.
Physical Requirements:
- Ability to work onsite in a professional office setting.
- Prolonged periods of sitting and computer use.
- Occasional lifting of office materials or equipment (up to 20 lbs).
- May require occasional travel for meetings or events.
