Have a background in event marketing, including owned and third-party events?
Are you versed in developing and executing integrated field marketing campaigns?
About The Team
Elsevier’s Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About The Role
The Field Marketing Manager – North America is responsible for designing and executing regional B2B marketing programs that drive pipeline and revenue growth—particularly for our Research & Learning (R&L) segment, which includes Core Business (books and journals), Life Sciences, and Engineering. This role is a critical partner to the regional Sales team, aligning marketing strategies with business priorities and leading demand generation efforts across key accounts and segments. The ideal candidate brings strong experience in campaign development, event strategy, and sales collaboration, with an understanding of account-based marketing (ABM) principles.
Responsibilities
- Developing and executing integrated field marketing campaigns that align to commercial goals and support all stages of the sales funnel.
- Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate.
- Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration.
- Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans across the R&L portfolio.
- Working with campaign and content teams to localize global programs and develop regional assets that resonate with North American audiences across Life Sciences and Engineering.
- Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement.
- Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.
Requirements
- Have 5+ years of B2B field marketing experience, ideally in a matrixed or global organization.
- Experience designing and executing end-to-end marketing campaigns with measurable business outcomes.
- Display exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy.
- Have a background in event marketing, including owned and third-party events.
- Display understanding of ABM tactics and ability to tailor programs for named accounts or verticals.
- Able to work independently and cross-functionally with high attention to detail and accountability.
- Are comfortable analyzing data to optimize performance and justify marketing investment.
