Go-To-Market (GTM) Enablement Manager, Primary Research
Are you passionate about driving GTM excellence through strategic enablement and cross-functional collaboration?
Do you excel at working across diverse teams to develop and implement clear, impactful value propositions that resonate with customers and drive commercial success?
About Our Team
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
About The Role
The
GTM Enablement Manager, Primary Research will lead the planning and execution of strategic projects to streamline and elevate the commercialization of primary research content. Reporting to the Director of Primary Research – Commercial Propositions, you will work closely with Research Sales, Marketing, Customer Success, STMJ, and other internal stakeholders to ensure a unified, simplified, and innovative GTM approach. Your efforts will support the team’s goal to align messaging, optimize business models, and prepare for future monetization opportunities, including AI-driven initiatives.
Responsibilities
- GTM Strategy & Execution: Leading initiatives around journal renewals, combined (Open Access, Read & Publish) deals, new business propositions, and value articulation strategies. Develop and implement tools, playbooks, and messaging frameworks that enable sales and customer success teams to articulate our value proposition consistently and effectively.
- Cross-Functional Collaboration: Building strong partnerships across Research Sales, Customer Success, STMJ, Marketing, and other relevant teams to ensure GTM activities are aligned, coordinated, and impactful.
- Process Innovation & Optimization: Identifying opportunities to innovate existing GTM processes, remove obstacles, and introduce best practices that enhance efficiency and effectiveness.
- Sales Enablement & Value-Based Selling: Embed value-based selling practices across GTM activities, ensuring that teams consistently articulate and demonstrate the value proposition in customer engagements.
Requirements
- Have a proven experience in GTM strategy and execution.
- Demonstrated ability to collaborate effectively across diverse functional teams and regions within a highly matrixed organization.
- Display exceptional business acumen and understanding of primary research, open access models, and related business dynamics.
- Experience in developing and delivering enablement programs, toolkits, and messaging frameworks.
- Excellent interpersonal, communication, and stakeholder management skills.
- Familiarity and experience with sales processes, value articulation, and customer engagement strategies are highly valued.
