We are seeking a dynamic and results-oriented Director of Performance Marketing to lead our multi-brand performance marketing initiatives. Reporting to the Senior VP of Marketing, this role will oversee the development, execution, and optimization of marketing strategies to drive lead generation and achieve ROI targets. You will manage a team of in-house marketers and external agency partners to ensure the growth and success of Soliant Health's marketing efforts.
Responsibilities
- Budget Management: Strategically manage and optimize performance marketing budgets across multiple brands to achieve lead generation goals and maximize ROI.
- Marketing Channel Oversight: Drive growth through core marketing channels, including but not limited to: Paid Search, Paid Social, Job Boards, Conversion Rate Optimization (CRO), Email Marketing, Search Engine Optimization (SEO).
- Team Leadership: Lead, mentor, and manage a team of in-house marketers while collaborating with external agency partners to execute marketing strategies effectively.
- Strategic Planning: Develop and implement innovative strategies to grow the business through effective performance marketing campaigns.
- Collaboration: Work closely with cross-functional teams, including brand and recruiting, to align marketing strategies with overall business objectives.
- Data-Driven Optimization: Utilize analytics and performance metrics to continuously improve campaigns and ensure alignment with lead generation and ROI targets.
Qualifications
- 6-8 years experience in performance marketing with a strong track record of driving lead generation and achieving ROI targets.
- Experience managing budgets across multiple brands and marketing channels.
- Demonstrated expertise in Paid Search, Meta Ads, LinkedIn Ads, CRO, Email, SEO, and related platforms.
- Exceptional leadership skills with experience managing teams and agency partners.
- Strong analytical and problem-solving abilities to optimize marketing performance.
- Familiarity with marketplace industries or other environments where marketing drives both supply and demand is a strong plus.
- Excellent communication and collaboration skills.
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
Pay range and compensation package - Competitive salary and benefits package.
About the Company - Soliant is a leader in connecting specialized healthcare and education professionals to career opportunities across the country. Our mission is to support healthcare providers and organizations by delivering exceptional staffing solutions that make a difference in patient care. Join us and contribute to a growing organization that values innovation, collaboration, and impact.
Soliant is an equal-opportunity employer and welcomes applications from all qualified individuals. We celebrate diversity and are committed to creating an inclusive environment for all employees.
