Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.
Let’s create tomorrow together.
As a
Brand Content Strategist at Twenty6 Studios, Zebra’s in-house brand and creative team, you’ll help create and execute content strategies that strengthen our brand. In this role, you’ll work closely with various teams to ensure our brand story is reflected consistently across campaigns and materials. This is a collaborative position that combines research, creativity, and attention to detail to support the team’s success.
Responsibilities:
- Assists with owning Zebra’s brand voice, tone, and positioning to align with business goals.
- Leads collaboration efforts across Studio teams (account, creative, production) to bring insights and consistency to projects.
- Uses research and audience data to help guide content decisions.
- Collaborates with content creators to develop engaging materials for different platforms and audiences.
- Ensures content strategies meet the specific needs of each platform, region, and target audience.
- Fosters cross-functional collaboration with internal teams to maintain alignment with Zebra’s brand messaging and guidelines.
- Collects and analyzes feedback from marketing teams to improve content quality and effectiveness.
- Monitors and reports on key brand performance metrics like awareness and familiarity.
- Stays informed about content trends and best practices to help improve team outputs.
- Contributes to product and solution naming projects that fit within Zebra’s brand framework.
- Strategically connects Zebra’s products and solutions to the brand narrative, reinforcing its value and differentiation in the marketplace.
Qualifications:
Minimum Qualifications:
- Bachelor’s degree in marketing, communications, journalism or relevant
- 2+ years of experience in content strategy, brand strategy or related role
- 20% travel
Preferred Skills and Competencies:
- Familiarity with B2B marketing, technology solutions, or global brand narratives
- Experience assisting with or contributing to developing and executing successful brand and content strategies, including experience in product naming and messaging frameworks
- Understanding of brand architecture principles and their application to product naming, sub-branding, and portfolio organization
- Familiarity with how brand strategy impacts customer perception, marketing effectiveness, and business growth Excellent collaboration, and storytelling skills
- Ability to manage multiple projects and priorities in a fast-paced environment
- Understanding and experience in applying project management principles and ROI methodologies
Come Join the Herd!
Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com . We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.
Know Your Rights:
https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Conozca sus Derechos:
https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 65500.00 - USD 98300.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
