Do you have a data-driven mindset that fuels your imagination and creativity? ACHC is looking for a Senior Manager, Marketing to lead the development, execution, and maintenance of all aspects of program-specific ACHC marketing for our Acute Care Services division. This role will provide direction in the following areas: new advertising, development of new marketing campaigns, and preparation of marketing reports.
This highly organized critical thinker plays an active role in helping to develop company-wide perspectives on trends and the use of emerging digital media in the marketplace. Responsible for a deep understanding of the business needs and competitive landscape, it is essential that this person comes to the table with fresh ideas on how to expand our marketing SOV.
Job Duties:
- Supervises Marketing Staff:
- Oversees and directs the Marketing team and its activities, including staffing, training, performance management, and professional development; provide regular mentoring and coaching to foster growth among team members.
- Creates relevant departmental policies and work instructions and makes recommendations for process improvement.
- Outbound Marketing:
- Spearheads the development and implementation of marketing strategies and campaigns to elevate ACHC's market share and drive qualified leads through the sales funnel.
- Directs the conceptualization and execution of new advertising initiatives to amplify brand presence and resonate with target demographics.
- Generates fresh ideas to expand the company’s marketing share of voice.
- Collaborates with key stakeholders to gain insights into business needs and competitive landscape, informing data-driven marketing strategies.
- Compiles and delivers marketing reports that provide a comprehensive analysis of campaign performance and actionable insights for continuous improvement.
- Identifies and cultivates strategic sponsorship opportunities to enhance brand visibility and support overarching marketing objectives.
- Leads the strategic planning and execution of ACHC's newsletter, ensuring compelling content to engage and retain target audiences.
- Stays abreast of industry trends and emerging digital platforms to leverage innovative marketing approaches that drive sustainable growth.
- Utilizes advanced analytics to monitor marketing KPIs, optimize campaign performance, and drive impactful decision-making.
- Collaborates cross-functionally to develop marketing strategies that align with organizational goals and drive measurable business impact.
- Attends trade shows exhibiting and distributes marketing materials to participants, increasing ACHC exposure.
- Additional duties - with full knowledge of the ACHC accreditation process:
- Receives and responds to requests for information from customers and potential clients; makes follow-up contacts and coordinates with other staff to ensure that accurate information is provided to customers.
- Maintains accurate computer records of potential clients by updating databases and other documents as current information is obtained.
- Investigates, researches, and verifies that “leads” databases and computer record information is accurate. Makes changes, where necessary.
- Reviews results of customer surveys and makes appropriate recommendations to achieve established marketing objectives.
Job Requirements:
- Bachelor’s degree (Master’s a plus) in Marketing, Sales, Business Administration, or a related field from an accredited college.
- 15+ years of marketing experience in a commercial environment, successfully and proactively managing and driving strategic Marketing efforts along with business development related initiatives.
- 5+ years of solid people-management experience required.
- Experience working with computer systems: proficient use of database, presentation, and other office system programs.
- Adept at effective marketing process and operations management: i.e. optimizing resources, scaling and quality control.
- Proficiency in Microsoft Office applications (i.e., PowerPoint, Excel)
- Possess strong data analytical skills including advanced proficiency with digital marketing, campaign analysis and reporting.
- Skilled at distilling complex information into audience-appropriate messaging that is clear, compelling, and persuasive.
- Experience developing department budget and effectively deploying resources in strategic alignment with stated corporate goals.
- Extensive experience developing and championing varied Marketing campaigns from inception to completion.
- Possess strong customer relations skills and experience as well as a proven track record of building effective vendor relationships.
This position is office-based at our headquarters in the Raleigh-Durham area of NC, with hybrid-schedule privileges that allow two days of Remote work each week. Compensation includes base salary + annual bonus eligibility.
At ACHC we aim to hire only the best. As a non-for-profit company with a rapidly growing base of influence within our markets, our philosophy is rooted in innovation, best-in-class customer service, integrity, and, quite simply, excellence. Our visionary market sensibility coupled with a workplace that has been recognized both locally and nationally as a Best Places to Work award recipient. If you regard yourself as goal-oriented and you would like to be part of a fun-loving, committed team of professionals who each play a vital role in providing our customers with the industry’s best customer service experience, we would love to have you join us.
Accreditation Commission for Health Care is an Equal Opportunity Employer.
