Position Summary
Medivant Healthcare is entering a significant new stage of growth.
We have built a rapidly growing healthcare company with a strong position in sterile injectable pharmaceuticals and are now expanding into branded products across hormones, health & longevity, peptides and other differentiated therapies.
We are looking for a VP, Brand & Growth Marketing to build the next generation of Medivant's marketing organization.
This is not a traditional pharmaceutical marketing role.
We are looking for a consumer-minded brand builder who knows how to take differentiated products, create compelling brands around them, generate demand and translate significant marketing investment into measurable growth.
The right person may come from consumer health, wellness, digital health, beauty, fitness, premium consumer products or another high-growth consumer category. Pharmaceutical experience is not required.
What matters is having built brands and knowing how to make consumers care.
Key Responsibilities
Brand Strategy & Growth Leadership
- Build the overall brand and marketing strategy for Medivant's growing Health & Longevity portfolio.
- Develop distinctive positioning and brand identities for individual products and platforms.
- Create consumer demand through digital, social, content, creator/influencer, PR and broader media channels.
- Build and manage performance marketing programs with clear accountability for CAC, conversion, retention and return on marketing investment.
- Develop customer segmentation and messaging that translates product differentiation into compelling consumer benefits.
- Lead product launches from positioning through creative execution and customer acquisition.
- Build an integrated approach across brand marketing and performance marketing rather than treating them as separate disciplines.
- Own marketing analytics, testing and attribution and use data to continuously improve marketing investment.
- Lead website, digital experience, conversion optimization and lifecycle/CRM strategy.
- Select and manage creative, media, PR and other external agencies.
- Build the internal marketing organization as the business scales.
- Establish the long-term brand architecture across Medivant and its growing portfolio of product brands.
- Partner directly with the CEO, commercial leadership and other members of the executive team on growth strategy.
Required
- 18+ years of progressive marketing experience with significant leadership responsibility.
- Experience building or materially scaling a consumer-facing brand.
- Strong experience across both brand building and customer acquisition.
- Hands-on understanding of performance marketing, digital acquisition, social media, creative testing and conversion.
- Experience managing meaningful marketing budgets and making disciplined decisions about where incremental marketing dollars should be deployed.
- Strong understanding of CAC, LTV, retention, conversion and marketing effectiveness.
- Experience successfully launching new products or entering new categories.
- A track record of turning complicated product features into simple, powerful consumer propositions.
- Experience managing agencies as well as building internal teams.
- The ability to operate in a fast-moving entrepreneurial organization where the infrastructure is still being built.
Preferred
- Experience in consumer health, wellness, digital health, fitness, beauty, personal care or premium DTC brands.
Key Competencies
- Brand Building
- Growth Marketing
- Consumer Acquisition
- Performance Marketing
- Product Launch Strategy
- Customer Segmentation
- Marketing Analytics
- Digital Marketing
- Conversion Optimization
- CRM & Lifecycle Marketing
- Agency Management
- Strategic Leadership
- Executive Partnership
- Team Building
- Commercial Acumen
- Data-Driven Decision Making
- Entrepreneurial Mindset
- Consumer Insights
- Marketing Investment & ROI Management
Who Will Be Successful Here
We are looking for someone who can move comfortably between strategy and execution.
You should be equally comfortable debating the positioning of a new national brand with the CEO and looking at acquisition data to understand why a particular campaign isn't converting.
You are likely someone who asks:
- Who exactly is our customer?
- Why should they care about this product?
- What makes our proposition meaningfully different?
- How do we turn that differentiation into a brand people remember and ask for?
- Which creative actually changes behavior?
- Where should we spend the next marketing dollar?
- How do we know it worked?
We want someone who is commercially driven, intellectually curious, creative, analytical and comfortable challenging conventional thinking.
Why Medivant
This is an opportunity to join a company at an unusual inflection point.
Medivant has already built substantial pharmaceutical manufacturing and commercial infrastructure. We are now creating new brands and entering categories where we believe there is significant opportunity to change how products are positioned, marketed and experienced by customers.
Rather than inheriting an established marketing organization, the VP, Brand & Growth Marketing will have the opportunity to build one.
You will help determine our brand strategy, build the team, shape the marketing investment and establish how several new product categories are brought to market.
As these businesses scale, so will the scope of this role.
This position will be part of Medivant's senior leadership organization and will have significant exposure to the CEO and Board.
Location
Medivant is headquartered in Phoenix, Arizona.
We are open to the right candidate being based elsewhere, but this is not intended to be a purely remote executive role. The person must be willing to spend meaningful time in Phoenix working directly with the leadership and commercial teams.
What We Are Not Looking For
We are not looking for someone whose career has primarily consisted of administering established brands, managing agencies or supporting a traditional pharmaceutical sales organization.
We want a builder.
Someone who can look at a differentiated product, see the possibility of creating a category or brand around it, and then build the engine required to turn that opportunity into meaningful commercial growth.
