Position Summary
The Junior Marketing Associate is responsible for supporting the planning and execution of marketing initiatives at Medivant Healthcare across events, digital platforms, and brand campaigns. This role plays a key part in enhancing brand visibility, coordinating campaigns, and ensuring seamless execution of marketing activities.
The ideal candidate is detail-oriented, proactive, and thrives in a fast-paced environment. This position requires strong organizational skills, cross-functional coordination, and the ability to manage multiple marketing activities effectively.
Key Responsibilities
- Coordinate and execute marketing events, including trade shows, internal activations, and promotional campaigns.
- Manage event logistics, vendor coordination, and on-ground execution to ensure successful delivery.
- Track post-event deliverables such as collateral usage, lead generation, and feedback analysis.
- Support rollout of marketing campaigns across digital, social media, email, and event channels.
- Assist in implementing brand strategies to improve visibility and market positioning.
- Ensure consistency in brand messaging and visual identity across all marketing touchpoints.
- Support development, review, and updates of marketing collateral, including presentations, brochures, and digital assets.
- Maintain and regularly update digital catalogs with the latest product and brand information.
- Coordinate with internal stakeholders and external agencies for content creation and campaign execution.
- Prepare and maintain marketing performance dashboards using tools such as Google Analytics and social media insights.
- Track and analyze engagement metrics and provide recommendations to improve reach, engagement, and conversions.
- Assist in tracking marketing budgets, monitoring expenses, and ensuring cost-effective execution of campaigns.
- Support continuous improvement initiatives to enhance marketing effectiveness and efficiency.
QualificationsRequired:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3 years of experience in marketing or a related role.
- Strong organizational, coordination, and project management skills.
- Familiarity with digital marketing tools such as Google Analytics, social media platforms, and CMS tools.
- Excellent communication skills and strong attention to detail.
- Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
Preferred:
- Experience in healthcare or pharmaceutical marketing.
- Exposure to brand management, event marketing, or digital campaign execution.
- Experience working with external vendors or marketing agencies.
Key Competencies
- Marketing Campaign Execution
- Event Coordination & Management
- Brand Management & Consistency
- Digital Marketing & Analytics
- Content Coordination
- Data Analysis & Reporting
- Budget Tracking & Cost Control
- Cross-Functional Collaboration
- Attention to Detail
- Time Management & Multitasking
