Title: Digital Marketing Manager
Location: Alameda, CA
Duration: 8 Months
100% Onsite
Summary
We are looking for an experienced Digital Marketing Manager with strong expertise in Website Marketing and Paid Media. The candidate will manage end-to-end digital campaigns, website marketing activities, and optimization initiatives to improve engagement and conversions.
Key Responsibilities
- Manage Paid Media campaigns including Digital Display, SEM, and social media.
- Oversee website marketing activities using CMS platforms such as Adobe Experience Manager (AEM).
- Plan and execute A/B testing, QA testing, and User Acceptance Testing (UAT).
- Collaborate with marketing teams, IT, agencies, and other stakeholders.
- Monitor campaign and website performance using analytics tools.
- Ensure all digital assets align with branding and marketing campaigns.
Must-Have Skills
- Website Marketing exp
- Minimum 5–6 years in Digital Marketing
- Experience in Website Marketing (Mandatory)
- Paid Media experience (SEM, Display, Social)
- A/B Testing and UAT Testing
- CMS platforms (AEM or similar)
- Digital analytics tools (Adobe Analytics preferred)
Top 3 Skills
- Work with paid media advertising and website marketing
- Experience with A/B Testing and UAT Testing
- Ability to collaborate with all level of stakeholders.
Education
- Bachelor’s degree in Marketing / Business / IT
- MBA preferred.
Consultants Eligible Benefits Upon Waiting Period
- Medical and Prescription Drug Plans
- Dental Plan
- Vision Plan
- Health Savings Account (for High Deductible Health Plans)
- Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
- Supplemental Life Insurance
- Short Term Disability (coverage varies by state)
- Long Term Disability
- Critical Illness, Hospital coverage, Accident Insurance
- MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
- 401(k)
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.
