The Opportunity
QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.
Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.
The Role
At QuidelOrtho, we’re
advancing the power of diagnostics for a healthier future for all. Join our mission as our next Director, Point of Care/Molecular. The Director, POC/MDx Marketing is responsible for the commercialization of Point of Care (POC) and Molecular (MDx) products in North America which includes Canada to assure leadership in the marketplace. This position will be responsible for managing product forecasts, annual planning and execution of promotions, communications, and new product development for selected groups of products as assigned.
This is a remote based position supporting and located in the United States and reports to the Vice President, Commercial Enablement and Marketing.
The Responsibilities
- Manages and directs team of marketing managers responsible for the POC (QuickVue, Sofia, Triage) and MDx (Solana, Lyra) portfolio.
- Develops goals with Marketing Director/Managers and provides guidance and support in daily activities including content creation, budget, advertising and promotion, sales promotions/SPIFFS, training, trade shows and webinars, etc.
- Segments market and develops product positioning, messaging, and selling strategies for the entire POC & MDx portfolio by segment.
- Develops marketing plans for assigned products to support annual operating plan and guide new product launches.
- Assesses financial impact of marketing plan and provides data to support management approval.
- Creates and launches programs and collateral material in line with established marketing plans. This includes sales brochures, customer presentations, customer and patient educational materials, competitive analyses, website updates, tradeshows etc.
- Tracks and analyzes sales performance and financial data related to products and adjusts plans where appropriate.
- Presents to teams and management to gain support for plans and drive execution.
- Manages Annual and LBE forecasts for assigned product(s) and/or market segments.
- Drives field strategic initiatives to meet revenue expectations for the POC portfolio which can include sales incentive programs, contests, market segment strategies, etc.
- Meets with customers in target and potential segments to assess satisfaction with products and programs and to identify opportunities.
- Develops key opinion leaders with potential as early adopters, speakers, references advisors.
- Monitors utilization and effectiveness of sales programs and tools to identify needs for new materials, added training, etc.
- Works with account managers and specialists to support key sales efforts.
- Provides sales training at national and regional meetings, trade show participation.
- Provides voice of customer and NA team input to business unit portfolio planning process, product design and other strategic initiative plans.
- Trains and mentor’s other department members.
- Perform other work-related duties as assigned.
The Individual
Required
- Education: BS or BA degree; MBA preferred.
- Experience: Minimum of 5 years’ experience in diagnostics industry. 12+ years preferred.
- 8 years’ experience in sales or product management strongly preferred.
- 3 years' experience managing and leading a team.
- Experience in new product development and product launches highly desired.
- Life Sciences background a plus.
- Travel: Must be willing to travel up to 20% overnight.
- This position is not currently eligible for visa sponsorship.
Preferred
- Excellent team leadership, program/project management, analytical and organizational skills.
- Outstanding written and presentation skills with ability to communicate to diverse audiences. Strong interpersonal skills, both within the organization and outside of the corporate environment.
- Excellent matrix management skills and ability to motivate cross-functional teams.
- Experience in identifying marketing and demand creation opportunities and executing to those opportunities.
- Strong understanding of in vitro diagnostics (IVD) market, Point of care testing and/or IVD-based instrument commercialization desired.
- Understands market research methods and when and how to execute primary and secondary market research, including VOC (voice of customer).
- Understands financial analysis (costing, gross and operating margin calculation, ROI, etc.).
- Ability to cultivate Key Opinion Leader (KOL) relationships and comprehensively manage advisory panels and scientific education initiatives in concert with Clinical/Regulatory Affairs.
- Ability to think strategically and bring a high level of creativity to the organization.
- Flexibility in adapting to a rapidly changing environment to work with others in a professional and effective way.
- Personal ethics and integrity that embodies best practices and supports highest corporate values.
The Key Working Relationship
Internal Partners
- Field Sales
- Application Specialist
- Sales Operations
- Distribution
- Operations/Planning
- Regulatory/Clinical
- R&D
External Partners
- Laboratory Customers
- Physician Office Labs
- Reference Labs
- Distributor Sales/Marketing
The Work Environment
Typical remote office environment. Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment.
The Physical Demands
Must be physically able to travel up to 20%. No strenuous physical activity, though occasional light lifting of files and related materials (up to 10 lbs.) is required. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus. While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear. Frequently required to stand, walk, and sit. Occasionally required to reach, climb or balance. On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members.
Salary Transparency
The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At QuidelOrtho, it is not typical for an individual to be hired at or near the top range for their role and compensation decisions are dependent on that facts and circumstances of each case. The salary range for this position is $180,000 USD to $200,000 USD and is bonus eligible. QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.
Equal Opportunity
QuidelOrtho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. QuidelOrtho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at recruiting@quidelortho.com.
