JOB SUMMARY
As Product Marketing Director – Pharmacy Vertical you will own the go-to-market success of Outcomes’ pharmacy portfolio across community, retail, and enterprise health-system pharmacies. You will lead the pharmacy product marketing team responsible for positioning, competitive strategy, sales enablement, pipeline creation, and retention for Outcomes’ platform and modules.
This role sits at the intersection of Product, Sales, and Customer Success and is accountable for translating pharmacy market needs into winning GTM strategies that drive revenue growth, module adoption, and churn reduction in a highly competitive PMS and clinical services landscape.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Strategic Planning: Owning the pharmacy vertical go-to-market strategy, including segment-specific plans for community, retail, and enterprise pharmacies to drive pipeline growth, module adoption, and retention.
- Go-to-Market Strategy: Leading end-to-end go-to-market strategy for pharmacy products and modules, including launches, pricing/packaging, competitive positioning against PMS and point-solution vendors, and sales playbooks that accelerate deal velocity.
- Marketing Campaigns: Designing and executing demand programs that generate qualified pharmacy pipeline, support enterprise deals, and drive cross-sell and upsell of Outcomes modules within the installed base.
- Customer Insights: Analyzing customer behavior and preferences to inform product development, marketing strategies, and customer engagement practices.
- Positioning and Messaging: Owns pharmacy-specific value propositions for Outcomes, including CRx and Rx30-integrated and non-integrated pharmacies, ensuring clear differentiation against competing pharmacy platforms and services.
- Market Research and Analysis: Gathering and analyzing market data to understand industry trends, competitor activities, and customer needs, guiding strategic decisions
- Demand and Lead Generation: Partnering with Sales to define ICPs, buying personas, and buying journeys to drive measurable pipeline, win rates, and deal size. Creating strategies to attract and nurture potential customers, converting interest into sales opportunities through targeted marketing efforts.
- Customer Feedback and Product Improvement: Collecting and analyzing customer feedback to drive continuous improvement in products or services, ensuring they meet customer expectations and market needs.
- Performance Measurement and Optimization: Monitoring and evaluating the effectiveness of marketing initiatives, optimizing strategies based on performance data to achieve better outcomes.
- Product Demonstrations: Owns pharmacy demo strategy, including demo environments, scripts, competitive talk tracks, and proof-points used by Sales to win competitive deals.
- Sales Enablement: Building and maintaining all pharmacy-specific sales enablement assets including pitch decks, ROI tools, competitive battlecards, case studies, pricing/packaging guidance, and objection handling to improve win rates and deal velocity.
KNOWLEDGE & REQUIREMENTS
- Provides leadership to managers and experienced professional staff; may also manage front line supervisors
- Manages an organizational budget
- Develops and implements policies and procedures to achieve organizational goals
- Assists in the development of functional strategy
- Decisions have an extended impact on work processes, outcomes, and customers
- Interacts with internal and/or external leaders, including senior management and executive leadership
- Persuades others into agreement in sensitive situations while maintaining positive relationships
- Travel Requirements: Domestic and/or International, up to 25%
EDUCATION & EXPERIENCE REQUIREMENTS
- Minimum years of work experience: 10+ years
- Minimum level of education or education/experience: Bachelors or equivalent work experience
What’s In It For You?
- Medical, Dental and Vision Plans
- Voluntary Benefits
- HSA & FSA
- Fertility & Family Planning Benefits
- Paid Parental Leave
- Adoption Assistance Program
- Employee Resource Groups
- Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
- 11 Paid Holidays
- Corporate Wellness Program
- 401(k) plan offering both pre‑tax and Roth contributions, plus an employer match
