Overview
Business Title:
Marketing Manager
Position Title:
Marketing Manager
Division:
Consumer Products Services
Entity:
Consumer Products Services
Reports to:
VP, Sales & Marketing Americas CPSD
FLSA:
Exempt
Location:
Chicago, IL
Hours Worked: Typically,
Monday through Friday, 40 per week.
However, must be flexible to meet the needs of the department and complete other projects as assigned.
Position Summary
This is an exciting opportunity to be at the forefront of functional leadership in a dynamic, fast growing region that is rapidly expanding into cutting-edge markets and transformative segments including consumer, healthcare and technology business. The person will drive brand consolidation, spearhead innovative regional marketing activities across North America, Central America and South America and collaborate with high-impact cross-function teams globally. The
Marketing Manager supports the Americas region (US and LATAM) for Bureau Veritas Consumer Product Services (CPS). This role drives brand visibility, digital presence, and sales enablement by executing integrated marketing campaigns, managing entity websites, and overseeing reputation management through review platforms. The position collaborates closely with sales, service lines, global marketing, and leadership teams to ensure alignment with Group strategies.
Duties And Responsibilities
It is everyone’s responsibility to live out our Values and Absolutes by Shaping a World of Trust while ensuring responsible progress.
- Plan and execute integrated demand-generation campaigns across digital and event channels.
- Manage and improve CPS websites and entity pages for content accuracy, SEO performance, and user experience.
- Oversee production of localized content (English and Spanish) including case studies, client success stories, and service collateral.
- Develop sales enablement tools and partner with business development on account-based campaigns.
- Lead event/trade show planning, execution, and ROI reporting.
- Track KPIs (campaign ROI, website engagement, SEO rankings, pipeline impact) and report results to AME and global leadership.
- Lead local marketing teams functionally to collaborate with cross-functional groups and align on key priorities and plans
- Create data-informed marketing plans to achieve business goals, identify growth opportunities and remove biases and optimize decisions
- Play a central role in GTM strategy, focusing on demand generation, positioning and execution
- Collaborate with CPS Global Marketing, sales, and operation leaders, HR, and compliance to ensure brand and messaging consistency.
Required Skills & Proficiencies
- 7–10+ years in B2B marketing; professional services, TIC, or regulatory/compliance industries preferred.
- Proven experience with website management (SEO, UX, analytics).
- Strong proficiency with marketing automation (Pardot/SFDC/Marketing Cloud or similar) and CRM platforms.
- Excellent oral and written communication in English.
- Strong project management and stakeholder engagement across global teams.
Nice To Have Skills
- Bilingual Spanish (oral and written) to support LATAM stakeholders.
- Knowledge of consumer product testing, inspection, certification, or compliance marketing.
Core Competencies
- Strategic, analytical, and KPI-driven.
- Digital-first mindset with SEO and localization expertise.
- Collaborative and culturally fluent across regions.
- Strong attention to brand compliance and detail.
Education And Experience
- Bachelor’s degree in Marketing, Communications, Business, or related field. Advanced degree or certifications in digital marketing/SEO preferred.
An equivalent combination of education and experience may be accepted in lieu of above.
Physical & Travel Requirements
Occasionally (20-30%)
Compensation Range
$100,000 - $120,000 annually. (e.g., the job posting is not necessarily reflective of actual compensation that may be earned, and actual compensation is subject to variation due to such factors as locations, education, experience, and skillset)
