Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com .
Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.
We are seeking a talented and motivated Digital Marketing Associate to join our dynamic team. You will play a critical role, contributing to digital strategies, creative content, and customer engagement. Your expertise in SEO, dynamic banner design, and proficiency in Google Web Designer (GWD) and Google Analytics(GA) will drive our online presence and customer engagement.
The Digital Marketing Associate will be a part of the Digital Innovation and Marketing Operations Team (DIMO) and report to the Director, Customer Experience & Engagement. DIMO’s mission is to drive digital transformation within the commercial organization that is rooted in continual enhancements focused on a digital-first mindset, which uses a test & learn culture while balancing operational effectiveness and personalized omni channel customer engagement supporting Azurity’s commitment to ACE (Azurity Commercial Excellence) as we Serve Overlooked Patients.
Responsibilities
- Search Engine Optimization (SEO)
Conduct keyword research and analysis to optimize website content.
Implement on-page and off-page SEO strategies to improve organic search rankings.
Monitor website performance using tools like Google Analytics and Search Console.
Collaborate with brand teams, US based DIMO team, and our Media Agency of Record to design eye-catching and responsive banners.
Create dynamic HTML5 banners using Google Web Designer (GWD).
Optimize banners for various platforms, channels, and screen sizes.
Utilize GA to track website traffic, user behavior, and conversion metrics.
Implement GA tags and events for accurate measurement.
- Collaboration and Communication
Coordinate with onshore marketing teams to align strategies and goals.
Communicate effectively across time zones to ensure seamless project execution.
Provide regular updates on project status and milestones.
Ensure that offshore deliverables meet both the highest creative and technical standards.
Qualifications And Education Requirements
- A bachelor's degree, in a related field required
- Demonstrated proficiency in GWS and GA
- Minimum 3+ years of experience in digital marketing, with a focus on HTML5, CSS, and responsive design principles.
- Attention to detail and follow-through on execution required.
- Demonstrated project management skills required.
- Must be able to work in a fast-paced and challenging environment with the ability to manage multiple projects simultaneously and meet deadlines.
- Ability to function as a team player by building strong working relationships built on clarity, collaboration, empathy, reliability, and simplicity required.
- Understanding of Medical, Legal, Regulatory (MLR) process
- Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
- Excellent verbal and written communication skills.
Physical & Mental Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to sit for long periods of time
- While performing the duties of this job, the employee is frequently required to stand; walk; sit; talk and/or hear
- May occasionally climb stairs and/or ride elevators
- The employee must occasionally lift and/or move up to 25 pounds
- Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
- Other miscellaneous job duties as required
