Pharmacists Mutual Insurance has an opening for a Marketing Insurance Copy Writer or Content Creator. This role will develop high-quality copy for websites, social media, marketing materials, and other platforms. The position writes and edits clear, concise copy, including, but not limited to, promotional and advertising materials, PowerPoint presentations, news and blog articles, web content, email and letter notifications, press releases, and executive talking points. Under the guidance of the department and executive leadership, the Content Creator builds a deep understanding of business priorities and culture to ensure messaging aligns with desired outcomes. The Content Creator assists the marketing team in promoting and supporting Pharmacists Mutual's position as a leader in specialty insurance solutions for pharmacy, dental, veterinary, and home health care.
Content Creator
- Requires limited direction from manager
- Executes midsize projects and tasks and has the knowledge and technical skills to perform job duties and functions.
Essential Functions
Essential functions may include, but are not limited, to the following
- Draft, edit, and review promotional content for materials, website, reports, blogs, newsletters, proposals, social media, and press.
- Collaborate and advise team members on the development of messages that resonate with multiple audiences—including content planning and reviewing content for appropriate messaging.
- Review print and web content, media, audiovisual communications, and other related Pharmacists Mutual communication materials - checking for editorial style and brand guide compliance as well as errors in spelling, punctuation, and grammar.
- Make significant contributions, uphold, and enforce Pharmacists Mutual's branding and style guide to maximize the impact of content they generate efficiently
- Promote company offerings to reach new audiences.
- Use search engine optimization (SEO) best practices to drive traffic to Pharmacists Mutual’s digital channels.
- Assist with presentation materials for events and conferences.
- Ensure compliance with regulatory requirements.
- Collaborate with staff on new ideas, directions, and venues for marketing and communications.
- Research market trends and developments relevant to campaign subject matter.
- Maximize consumer engagement with marketing content.
- Research and understand competitor marketing content and share learnings with coworkers and stakeholders to consistently deliver excellence.
- Encourage collaboration to unify marketing output.
- Widen Pharmacists Mutual’s marketing reach
- Monitor and manage Pharmacists Mutual’s social media accounts (including Twitter, Facebook, Instagram, and LinkedIn).
Knowledge, Skills, and Abilities
- Excellent English oral and written communication skills that may include public speaking and presentations.
- Outstanding written, proofreading, and copy-editing skills.
- Passion for creating relevant content aligned against business objectives and strategies.
- Writes clearly and informatively; able to write in a varying tone and translate technical and industry jargon into relevant material for a wide variety of audiences.
- A keen attention to detail and the ability to see hidden problems, look beyond the obvious, and respond accordingly.
- Self-motivated, team-oriented, strong interpersonal skills, and willingness to take on a variety of roles and tasks.
- Balances team and individual responsibilities; exhibits objectivity and openness to others’ views; gives and welcomes feedback; supports everyone’s efforts to succeed.
- Knowledge of and skilled in using a variety of communication tools (email, PowerPoint, infographics, web content, handouts, video, and others).
- Demonstrated experience producing and managing a wide variety of content that engages audiences.
- Excellent organizational, attention to detail, and time-management abiliti
- Flexibility and ability to adapt quickly to new and changing situations, usually under pressure and with deadlines.
- Knowledge of graphic design and electronic communications and how they can be effectively utilized to communicate vision, strategy, and key informati
- on.Creative, proactive, and enthusiastic.
- Thorough knowledge of standard office practices and procedures; client service and public relations; displaying strong interpersonal skills.
- Analyze complex issues and support critical decisions.
- Contribute effectively to the accomplishment of team or work unit goals, objectives, and activities.
- Establish and maintain effective working relationships with those contacted during work.
- Strong problem-solving skills.
- Ability to handle multiple tasks at once.
- Ability to deal with confidential information.
- Proficient with Microsoft Office Suite, Dropbox, Word Press, Asana, and related software.
Experience and Education Qualifications
Content Creator
- High School Diploma or equivalent and 7 years of related experience; or
- Associate’s Degree and 5 years of related experience; or
- Bachelor's Degree and 3 years of related experience; or
- Master's Degree
Preferred Qualifications
- A completed undergraduate degree, preferably in a related field (e.g., English, Communications, Communication Design, Journalism, Marketing, or a closely related field)
- Experience and understanding of insurance products and coverages
- Experience with project management technology such as Asana, Basecamp, Confluence, or Jira
- Experience with a CRM program such as HubSpot, SalesForce, or Oracle
- Experience with Word Oress
- Significant experience creating high-quality marketing content
- In-depth knowledge of Microsoft 365 or Microsoft products
- Comprehensive understanding of impactful marketing tactics
