Do you want to join an organization that invests in you as a Digital Marketing Specialist? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.
Benefit
sHealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include
- :Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation
- .Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more
- .Free counseling services and resources for emotional, physical and financial wellbein
- g401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service
- )Employee Stock Purchase Plan with 10% off HCA Healthcare stoc
- kFamily support through fertility and family building benefits with Progyny and adoption assistance
- .Referral services for child, elder and pet care, home and auto repair, event planning and mor
- eConsumer discounts through Abenity and Consumer Discount
- sRetirement readiness, rollover assistance services and preferred banking partnership
- sEducation assistance (tuition, student loan, certification support, dependent scholarships
- )Colleague recognition progra
- mTime Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
- )Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income
.Note: Eligibility for benefits may vary by location
.
You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Digital Marketing Specialist like you to be a part of our tea
m.
Job Summary and Qualificati
onsDigital Marketing specialist is responsible for managing the development of all HealthTrust digital marketing activities, providing leadership as well as support for tactical execution of digital marketing campaigns across multiple channels. This position will work closely with the Sr. Digi
tal
Marketing Manager to develop a long-term roadmap, identify strategies for optimizing online marketing channels, and manage lead generat
ion.
This role provides day-to-day management of all digital projects while working with internal resources and vendors to complete projects on time and on budget. Role works cross-functionally to deliver aligned and integrated marketing and communications plans. The ideal candidate is goal oriented, possesses exceptional attention to detail and has a strong expertise in all dimensions of email campaigns and web marketing. The digital marketing specialist will bring deep experience in this role that can be drawn upon to accelerate the company’s strategic object
ives.
What you will do in this
- role:
Work collaboratively with our Strategic Marketing team to design and execute on digital marketing cam - paigns.Leverage cross-departmental relationships to support marketing needs using creative/data-driven stra
- tegies.Conduct research, monitor marketing trends and highlight opportunities for
- growth.Manage digital marketing technology stack to optimize infrastructure, resources and
- tools.Oversee maintenance and enhancements to all member and employee p
- ortals.Determine key metrics to monitor the performance of websites, social media and digital cam
- paigns.Support data extraction, segmentation and list management needs for marketing pr
- ojects.Develop workflows and governance to support content management
- needs.Ensure all sites and systems adhere to standards for branding, security and usa
- bility.Other duties as as
signed.
What qualifications you wi
- ll need:
Bachelor’s degree in marketing, business, communications or compute - r scienceMinimum of 4 yrs. experience of progressive responsibility in digital marketing p
- ositions.Experience working across all management levels in a highly-matrixed env
- ironment.Deep understanding of digital marketing technologies and de
- ployment.Proven experience delivering effective and innovative digital c
- ampaigns.Proven experience selecting and deploying a variety of MarCom technology applications to support web development, blogs, podcasts, email marketing campaigns, social media, SEO and PPC campaigns, surveys, web analytics, digital asset management, ISP hosting and web dev
elopment.Experience with the f
- ollowing:
Content management systems and - ecommerce.Design applications (Adobe Photoshop, Illustrator, Flash, InDesign and
- Acrobat).SaaS: HubSpot or equivalent, and Google analytics and other online monitor
- ing tools.Microsoft Of
- fice suiteStrong planning, project management and requirements gatheri
- ng skills.Self-starter with demonstrated capability to work in fast-paced, dynamic marketing en
- vironment.Communicates clearly and concisely, both written a
- nd verbal.Experience conferring with technical and functional experts in a problem-solving en
vironment.
HealthTrust Supply Chain is a critical part of HCA Healthcare's strategy. Our focus is to improve performance and reduce costs. We do this by joining non-clinical and administrative functions. HealthTrust Supply Chain best practice methodologies. We develop, apply and monitor cost-efficient initiatives and programs for HCA Healthcare. By improving facility efficiency, medical professionals can focus on our mission - pa
tient care.
We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Digital Marketing Specialist opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our communit
y of caring!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disab
ility status.
