Email Production Specialist

The Email Production Specialist designs and executes digital marketing strategies to help clients maximize the capabilities of Cardinal Health’s B2B platforms and other digital marketing channels. The Consultant develops business plans, digital marketing strategies and campaigns that meet and exceed business objectives and provide additional insight into customers. This job collaborates with digital marketing team members to generate creative content and to leverage the full capabilities of digital marketing platforms.

Responsibilities

• Works with internal clients such as Product Marketing teams and develops digital marketing and Ecommerce campaigns based on client objectives. Applying significant digital marketing knowledge and experience, establishes campaign goals, tactics, and messaging and serves as a subject matter expert for client team.
• Presents marketing initiative outcomes to clients and demonstrates the impact of the marketing campaigns using metrics related to customer engagement, revenue, and return on investment and provides insights on customer segments.
• Partners with creative content professionals to develop and evaluate creative content for marketing campaigns in alignment with the established messaging and objectives of the campaign.
• Collaborates with digital marketing operations professionals to deploy content on B2B Ecommerce platforms and other digital channels.
• Partners with marketing analytics professionals to proactively monitor, analyze, and optimize digital campaign performance, including web traffic, customer engagement, and other metrics. Summarizes in-depth and complex data to create actionable insights for clients.
• Independently develops, analyzes and reports on A/B and multivariate tests to enhance campaign performance and provide insights on customers.
• Manages the deployment of marketing content across several digital marketing channels, including Ecommerce platforms, email and web advertising. Ensures alignment of content and tactics across channels and drives customers from various platforms to landing pages and solutions, based on client objectives.
• Manages project budgets and ensures that campaigns are completed according to the set timelines.
• Establishes and cultivates long-term relationships with internal clients, demonstrating on-going value of digital marketing solutions and sharing new and enhanced capabilities with decision-makers.
  
  

Qualifications

• Proficient in email marketing tasks with HTML and CSS.
• Strong understanding of Salesforce Marketing Cloud functionalities and capabilities.
• Proven track record of executing and optimizing email marketing campaigns across various SFMC modules, including Email Studio, Automation Studio, Journey Builder, and Content Builder.
• Experience in creating customer journeys, triggered sends, and automation workflows.
• Proficiency in AMPscript, HTML, CSS, and SQL for email template customization and data management.
• Familiarity with API integrations, segmentation strategies, and data extensions within SFMC.
• Knowledge of CAN-SPAM compliance, GDPR, and other email marketing regulations.
• Experience with data-driven marketing and ability to analyze email performance metrics (open rates, click-through rates, conversions) to drive improvements.
• Proficiency in A/B testing and reporting to optimize campaign performance and customer engagement.
• Strong experience with audience segmentation and personalization strategies.
• Able to work with dynamic email templates with multiple segments getting different messages.
• 4-8+ years of email marketing experience preferred.
• Contributes to the development of policies and procedures
• Works on complex projects of large scope
• Develops technical solutions to a wide range of difficult problems
• Solutions are innovative and consistent with organization objectives
• Completes work; independently receives general guidance on new projects
• Work reviewed for purpose of meeting objectives
• Continued education to stay up to date on new email marketing practices and principles.
• Strong communication and collaboration skills, with experience working cross-functionally with design, product and sales teams.
• Detail-oriented with a focus on quality assurance and continuous improvement.
• Bachelor's Degree preferred. Any certifications in email marketing channels such as Salesforce Marketing Cloud, HubSpot, Marketo, etc. a plus.
  
  

Anticipated salary range: $79,700 - $113,800

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs
  
  

Application window anticipated to close: 03/12/2025 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.