Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Content Marketing Manager
We are looking for a Content Marketing Manager to join the Content Studio team within our Marketing department. In this role, the Content Marketing Manager will support full-funnel content creation with a focus on thought leadership and editorial content creation. This performance-driven individual will work to leverage their expertise in content strategy and experience in the healthcare technology sector to produce authoritative, high-quality content that attracts and engages visitors on the athenahealth website. The Content Marketing Manager will play a crucial role in developing long-form editorial content that drives thought leadership and supports various brand marketing and campaign objectives.
The Team: The athenahealth Content Studio team builds and distributes strategic content marketing assets to fuel the funnel, accelerate growth, and build the athenahealth brand.
Job Responsibilities
Create and support performance-driven full-funnel content marketing initiatives, from top-of-funnel blog posts to lower-funnel product content that reinforces our thought leadership, reputation, and brand.
Drive qualified traffic, on-page engagement, and conversions on athenahealth.com’s resource center through compelling, authoritative, optimized content, always keeping an eye toward how it performs and meets goals
Leverage strong background in healthcare tech to partner with Segment Marketing teams to develop audience-specific content that accelerates middle of funnel campaign outcomes and drives credibility in market.
Work closely with the Integrated Communications team to extend and amplify original research with derivative content you both proactively identify and provide in support of integrated motions.
Utilize AI and other innovative tools to accelerate content output and explore new formats for maximizing content effectiveness.
Support the creation of content that drives demand generation, SEO strategy, as well as campaign activities at the top, middle, and bottom of funnel
Typical Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
5+ years of digital and web design experience
Excellent writer, editor and communicator capable of taking complex topics and products and distilling them into content that fuels the funnel
A rich portfolio demonstrating at least five years of experience creating long-form written business content – articles, reports, case studies, product guides, e-books and more – for a marketing team, preferably with B2B, SaaS experience.
Proven track record of repackaging written content assets into new “media” types – demo videos, webinars, and other formats, with a strong sense of genre, tone, and channel conventions
Pro-active self-starter capable of managing your work independently and cross-functionally on deadline, while meeting brand, legal, and strategic guidelines.
Experience with SEO and CVR optimization and other content performance metrics, with proven ability to deliver content that converts and ideas for what to do when it doesn’t.
Adaptable problem-solver with a curious mind who is excited about content in this “rapidly evolving digital landscape.”
Additional Items:
About athenahealth
Here’s ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India —plus numerous remote employees —all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story.athenahealth develops andimplements products and services that support US healthcare: It’sour chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — orathenistas, as we call ourselves — spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.
Our size makes a difference, too: We are small enoughthatyourindividual contributionswill stand out— butlarge enoughto grow your career with ourresources and established business stability.
Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’sCorporate Social Responsibility(CSR)program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued.
We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at taoperations@athenahealth.com for assistance.
https://www.athenahealth.com/careers/equal-opportunity
