Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!
The Sr. Director, Brand Performance, reporting to the VP, Enterprise Marketing, will be a key leader within the enterprise marketing team, responsible for measuring the performance of the brand, ensuring a focus on maturity and competitive edge in the marketplace, and developing a competitive intelligence program. They will work closely with the Director of Brand Messaging to provide insights to inform enterprise campaigns and market opportunities. The ideal candidate will have extensive experience in marketplace research, competitive intelligence, and customer behavior, with a proven track record of measuring brand growth and engagement.
Key Responsibilities:
Brand Maturity Tracking:
Establish and manage a framework for tracking brand maturity and performance across multiple customer segments.
Analyze brand health metrics and provide actionable insights to drive continuous improvement.
Marketplace Research and Insights:
Oversee the design and execution of comprehensive marketplace research initiatives to gather insights on customer behaviors, market trends, and competitive activities.
Translate research findings into strategic recommendations to inform brand strategy and marketing initiatives.
Competitive Intelligence:
Brand Strategy Enablement:
Cross-functional Collaboration:
Partner with internal teams, including marketing, product development, sales, and customer service, to ensure alignment and integration of brand performance insights into strategies.
Performance Measurement:
Define and track key performance indicators (KPIs) to measure the effectiveness of brand strategies and initiatives.
Prepare and present regular performance reports to senior leadership, highlighting successes, challenges, and opportunities for improvement.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
10+ years of experience in marketing research, analysis, measurement and reporting, or a related field, with a focus on measuring brand performance.
Proven ability to lead and inspire cross-functional teams.
Strong analytical skills and experience with brand health tracking and competitive analysis.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
Experience in a fast-paced, dynamic environment with a track record of driving results.
Key Competencies:
Analytical Acumen: Strong ability to analyze data, identify trends, and generate insights.
Leadership: Proven leadership skills with the ability to build coalitions and advocatess across the enterprise.
Communication: Excellent verbal and written communication skills.
Collaboration: Strong interpersonal skills and ability to work effectively with cross-functional teams.
What Cencora offers
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
Equal Employment Opportunity
Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.
The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.
Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned
Affiliated Companies
Affiliated Companies: AmerisourceBergen Services Corporation
