Overview
Based in Franklin, KY, with additional facilities in Riverhead, NY, and Bristol, RI, the Berry Global Tapes business is a leading manufacturer of pressure-sensitive tapes (specialty, foil, film, and duct) and adhesives. Offering more than 1,500 specialty SKUs across 500+ distinct product families to its diverse base of 1,500+ customers, the Tapes Business provides specialty tapes and adhesives products to top customers serving the HVAC, Building & Construction, Industrial, Retail, Medical, Aerospace, Automotive, and other specialty industries. Berry Global recently announced that Nautic Partners, LLC will acquire the Tapes business in early 2025.
Purpose
The Product Manager for the Building & Construction Tape product line will be responsible for the development and execution of short and long-term strategies to drive sustainable and profitable growth.
Strategy
Responsibilities
- Work cross functionally to update, communicate and implement the strategic vision for the business.
- Identify internal and external business needs along with growth opportunities.
- Define and develop strategic investment plans to support growth and profitability improvement.
- Understand the market requirements and consumer trends to inform and shape the strategy.
- Conduct market research to drive innovation and growth.
- Gather competitive intelligence to set product requirements and pricing strategies.
- Provide product and pricing recommendations for new opportunities.
- Participate in customer meetings and trade events to drive growth.
Multi Generation Product Planning
- Develop and execute 1-year and 3-year product development roadmap for channel and product line effectiveness, growth and profitability.
- Define and develop next generation products, collaborating with Sales and cross-functional teams.
- Manage allocation of technical resources to the most impactful projects.
- Manage all aspects of new product launches.
- Provide oversight for channel and product-specific competitive information.
Product Line Profitability
- Manage new product and customer pricing and profit, collaborating with Finance, Operations, Sourcing, Supply Chain and Sales.
- Manage pricing strategies and monitor channel conflict.
- Champion cost-reduction projects; manage product mix and margin erosion on mature items.
- Identify changes in equipment and process technology to improve cost position.
- Work with Supply Chain for raw material sourcing, validation and cost-improvement.
Support Of Existing Business
- Collaborate with Sales leadership for top target growth (current and new)
- Develop clear product positioning and communication strategies; collaborate with Marketing, manage product positioning tools, including web, trade, ad, sell sheets, research and presentations.
- Lead cross-functional teams to bring solution to resolve quality initiatives.
- Work with cross-functional teams to define service needs for new/changing/outgoing items
- Maintain oversight for new and modified products; working with Marketing, Corporate Creative teams and Packaging Design in determining packaging requirements and art work.
Qualifications
- Bachelor’s Degree in Business Administration or Engineering. MBA preferred.
- Experience in commercial and residential building products.
- Market experience in Building/ Construction
- 7+ years Product Management experience.
- Experience in Tapes or Adhesive Technologies, is highly desired.
- Solid understanding of business functions Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics.
- High proficiency level with MS Office applications required.
- Excellent communication and organizational skills, with demonstrated meeting facilitation skills.
- Ability to prioritize and multi-task.
- Ability to travel up to 30%.
